BRAND AUDITS

BRAND AUDITS

Armadillo will examine every element of your brand identity – from signage, packaging, vehicles and POS to advertising, collateral and web in order to see how they support or conflict with predetermined positioning strategies.


Brand Audits A brand audit provides an analysis of a company's brand, management and marketing effectiveness. It assesses a brand's strengths, weaknesses, opportunities, and threats. It also identifies growth opportunities including those achieved by brand repositioning and extension.

The audit should result in recommendations to improve brand equity and positioning.

A brand is your company's most powerful asset!

Initiate Brand Audit Enquiry



Armadillo'S BRAND AUDIT SERVICES INCLUDE:

Brand Development and Communications review

  • Advertising and promotion materials
  • Brand marketing elements: pricing, packaging, merchandising, distribution, direct marketing, sponsorships, etc
  • Press kit
  • Press releases
  • Sales collateral materials
  • Internal communications
  • Business cards, letterheads, etc.
  • Website


Marketing review

  • Advice on the correct use of trade marks as marketing tools in advertising and promotion
  • Brand positioning research
  • Brand extension research
  • Brand asset studies
  • Brand equity measurement system (awareness, preference, usage, value, accessibility, relevance, differentiation, vitality, emotional connection, loyalty, associations, personality)
  • Product/service concept testing
  • Logo recall & recognition testing


Strategy review

  • Brand plans
  • Marketing plans
  • Media plans
  • Brand positioning statements
  • Business plans
  • Creative briefs


Register a mark today and benefit from 10 YEARS OF TRADE MARK PROTECTION

Initiate a Trade Mark Registration Enquiry Initiate a Trade Mark Search Enquiry



If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com